|
Qué es un catálogo? Catálogos electrónicos Diseño de catálogos Importancia del catálogo Audiencia del catálogo Partes de un catálogo Coherencia visual del catálogo Impresión de catálogos Tipos de catálogos Tipos de catálogos electrónicos Vínculos de diseño de catálogos
|
 |
There are three groups of e-catalogues: unique, e-malls and incrusted. Each one has different features that we will describe as following. However, sometimes they can be used in combination or with different objectives from the original ones.
Unique: these are catalogues that offer products or services on a website. They are called unique because they are not accompanied by other catalogues. They belong to a particular company. They are mostly developed by small businesses, though they can be perfectly created by wholesale businesses as well. E-malls: they are present on a website. E-malls are a collection of various catalogues offering a wide range of services or products. This type of e-catalogue contains a searcher, so that consumers can choose the products or services category they want to consult. Unlike unique catalogues, on e-mall catalogues you will find catalogues from different companies, offering a wide range of categories. E-malls enable your company to be closer to potential customers, since it is much easier to find a catalogue into an e-mall than looking for it in searchers such as Google or Yahoo. Incrusted catalogues: they are part of a company’s website. They are called incrusted because they are found into a company’s website and not in a different one. This type of e-catalogue is often useless to sell products or services, but they are useful as marketing or advertising tools, where consumers can get rid of any doubt about products or services. However, these e-catalogues can also be used to promote your company’s products and services; and it is, indeed, a good idea for selling. Incrusted catalogues which aren’t aimed at selling often are developed by big companies. These companies generally don’t sell their products directly to the general public, but they do it through an intermediary; that’s why they are not interested in selling their products to the general public, but, instead, their intention is to carry on with an advertising campaign. Catalogues through e-mails: this type of e-catalogues is sent to a particular addressee, previously selected- it can be either a company’s customer or professionals in a specific field. Companies create a target group directory, so that a more personalized catalogue can be sent to each addressee. E-mail templates are good options to send catalogues through e-mail in a professional, smart and personalized way.
|
