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Qué es un catálogo? Catálogos electrónicos Diseño de catálogos Importancia del catálogo Audiencia del catálogo Partes de un catálogo Coherencia visual del catálogo Impresión de catálogos Tipos de catálogos Tipos de catálogos electrónicos Vínculos de diseño de catálogos
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e-catalogues are electronic catalogues. They are used either to be presented on a website or to be sent by e-mail. This type of catalogues differs from ordinary printed catalogues we have been describing so far.
There are certain trends which affirm e-catalogues are superior to printed ones. This is true only in certain aspects. We shouldn’t forget the benefits of printed catalogues material aspect. Even though the following e-catalogues characteristics are very convenient for a company, they don’t make a catalogue largely superior. Material aspect, the possibility of having a catalogue in hand, creates a special relationship between a catalogue and its readers.
Now, having already clarified this point, we move on to enumerate and explain the special and interesting e-catalogues features.
Interactivity: e-catalogues enable a company and its potential clients to be in immediate contact. When potential clients are viewing the products or services promoted on your catalogue, are, at the same time, able to contact your company by just clicking. E-catalogues enable online shopping. Whenever consumers wish to buy a product or hire a service they only have to click on it and that’s all. This immediacy avoids delays which may make them change their minds. Additional information: printed catalogues must include basic information about each product, since it shouldn’t disturb readers’ vision or distract their attention. Instead, e-catalogues, though this criterion must be respected as well, gives prospective buyers the opportunity of clicking on the product they wish to know and to get further information. E-catalogues allow having this information separately, so that it doesn’t distract readers’ attention. Simple update: e-catalogues give the opportunity to be updated and modified whenever it is necessary. These changes can be made in an easy and dynamic way. This aspect represents important savings on designs, since you won’t need to develop a new catalogue every time a new product or service is promoted. The only thing you have to do is to modify the existing one, until you decide to renew the whole design. Reach: if the catalogue is uploaded to a website, it is aimed at any person in any part of the world. Catalogues reach is an exceptional characteristic that can’t be compared to ordinary printed catalogues. E-catalogues let any person from any part of the word know your products or services and your company; and they even have the possibility to your goods.
e-catalogues shouldn’t be regarded as a substitution of printed catalogues; on the contrary, they should be considered as complements. Developing an e-catalogue is highly necessary nowadays, since if a company is not present on the Internet is practically unknown.
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