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Catalogue Parts

Catalogues have three parts: the front cover, the content and the back cover. Each part has slightly different functions and demands special work. Even though the three parts are not too different from each other, it’s important that a catalogue make-up is separated into three parts, so that the information layout may be attractively arranged.

In order to have good ideas to develop a catalogue design project, you should know the different characteristics of each part. A right catalogue design knows how to make good use of the slight differences and functions of each part; and it uses this knowledge to benefit its persuasive power.

Catalogues can be compared to a shopping mall, where the front cover is the entrance door- it must make it clear what kind of place it is and who the people in charge are; at the same time, it must be aesthetically pleasing and with sober and professional appearance. The content represents the shelves where the products for sale are exhibited. Shelves must be situated all over the place, closely together, offering a new product as consumers walk past. In addition, they have to be arranged in a way that consumers do not skip any product and they don’t feel overwhelmed or frustrated. Finally, the back cover is the exit. It must make the public know goods presentation has finished; but it also has to be an invitation to consumers to come back and an answer to those questions come up while they were looking through the products. Don’t forget cash registers are found here.

Types of Catalogues

Catalogue Parts

Types of Electronic Catalogues

What is a Catalogue?

Catalogue Audience and Target

Catalogue Importance

Visual Coherence in a Catalogue

Catalogue Paper Stock

Electronic Catalogues

USA Version

UK Version

Versión en Español